Nabostylisten
Bridging the gap between stylists and clients. Our Noroff semester projects aims to revolutinoize their website, focusing on mobile optimization and enhancing user experience. Nabostylisten focuses on making it easy for up-and-coming stylists acquire clients, as well as simplifying the booking process of beauty services for customers
Task: Improve mobile website and booking process
Role: UX-designer
Type: Case study
Date: Nov - Dec 2023
Overview of process
Here you can see all the steps we have gone through in this project, as well as all the methods we used in each step. This case study only covers the main points. I have been actively involved in all phases of the process and participated in each stage. My main responsibility, however, was to allocate responsibilities to the team members and structure our schedule. This enabled us to complete all the necessary steps efficiently.
Empathize
We conducted in-depth interviews and a collaborative survey as primary research, while literature reviews and competitor analysis served as secondary research. The research identified the challenges and requirements faced by users.
Define
Based on our research, we drew some insights and brainstormed on it as a team. We did this using Affinity mapping and Atomic research.
Key findings
Customers are generally positive about having stylists come to their homes, provided that steps has been taken to assure safety.
Although most people suggest that they do not want to spend a lot of money in beauty services, market figures indicate that there are still many who spend significant amounts on this.
Elderly (60+) also want to feel fresh, but often struggles to get to the saloon by them self.
Ideation
In this phase, we wanted to generate diverse ideas through both divergent thinking - allowing for a broad exploration of possibilities, and convergent thinking - a focused selection of the best ideas.
Wireframes
Throughout the project, we have made the site more user-friendly by reviewing the content hierarchy. The categories make it easy for customers to navigate through the site, while the booking process has become smoother. Additionally, we have added a "Book again" option to the customer's profile.
“The team abconsisted of different capabilities and personalities which they balanced and respected, making them a great team. Good team players.They where respectful and listened to us as a client. All team members were curious, engaged and open minded which made them capable of seeing different personas and users of the product. Their prototype reflected the personas needs and actions, the booking flow was easy and understanding yet they had incorporated features for rebooking and key information to the user throughout the flow”